Introducing Joong Archen
BONIA proudly introduces Joong Archen as Brand Muse for Spring Summer 2026.
Known for his charisma and polished sensibility, Joong reflects a modern vision of masculinity that is confident, intuitive, and quietly powerful. His spirit aligns with BONIA's commitment to effortless style and exceptional craftsmanship.
Spring Summer 2026 unfolds as a refined statement of elegance, inspired by a muse who embodies timeless sophistication.
Curated Essentials Styled by Joong
Discover the pieces Joong chooses to complete the look, featuring elevated essentials crafted from premium materials, defined by signature finishes, and designed with timeless appeal.
Where the Chapter Unfolds
A new chapter opens at Pavilion Kuala Lumpur, shaped by time, craftsmanship, and the evolution of the House. Each detail invites you to pause, reflect, and rediscover beauty in the present moment.
This chapter welcomes Joong Archen.
Calm, assured, and quietly magnetic — he will soon step into this space. Bringing a presence that feels instinctive, refined, and unmistakably aligned with the spirit of BONIA.
Refined Through Time. Experience The House of BONIA.
