BONIA reflects on the art of slowing down in its latest campaign, #BeMySoleil, featuring Daiyan Trisha, Sharifah Rose, Alicia Amin, Victoria Ng and May Ho. Guided by a sense of calm, the #BeMySoleil campaign explores what it means to embody a life of solitude with the Soleil Bag at its heart, serving as a symbol of vulnerability that flows through every mood and moment.
Inside BONIA's #BeMySoleil: BONIA's New Campaign with Global Icons
In this luxury bag collaboration, each personality expresses intimate portrayals of how beauty lives in stillness, how strength can be soft, and how luxury begins with being at ease with your own rhythm.Each muse brings her own rhythm to the campaign: Daiyan’s grounded elegance, Sharifah’s youthful optimism, Alicia’s unapologetic confidence, Victoria’s introspective grace, and May’s gentle resilience.
As an exclusive influencer collection, #BeMySoleil captures a sense of intimacy and quiet strength shared between BONIA and its muses. Each story becomes a reflection of self-connection, reminding us that beauty is found not in perfection, but in presence. The campaign speaks gently, a call to breathe, honour your emotions, and rediscover the quiet confidence that comes from simply being yourself.
Discover the campaign here
