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In a dazzling collaboration that fuses the worlds of fashion and music, BONIA is delighted to announce the appointment of Nayeon from the globally acclaimed group TWICE as the brand's ambassador to kickstart its 50th-anniversary celebrations. This announcement marks a momentous occasion for BONIA, emphasising its dedication to authenticity, individuality, and style.


To coincide with the launch of BONIA's Spring/Summer 2024 collection, the brand has unveiled a mesmerising campaign titled "Daytime Reverie," featuring Nayeon in a dreamy portrayal of her private moments away from the spotlight.

The campaign showcases Nayeon's multifaceted personality and emotions through four distinct settings within her daydreams. The four emotional settings include the vanity room, exuding playful romance; the changing room, embodying a relaxed and carefree aura; the art gallery, portraying sophistication and refinement; and the cityscape balcony, capturing Nayeon's effervescent spirit in the vibrant colours of BONIA's collection.

Nayeon is adorned in the Celeste Small Tote Bag, exuding a sense of whimsical elegance to her overall ensemble.

[Right pic] Turn heads like Nayeon, styling the Nicola Small Crossbody Bag, embodying feminine sophistication no matter the occasion.

In a statement, Nayeon expressed her excitement about the partnership, saying, "I fell in love with BONIA and their latest range of bags because it gives me a sense of romance, and they have a wide variety of styles and designs that suit any occasion. I am excited to be their ambassador, working closely with them for their full range of collections this year. I hope my fans will love what BONIA and I have worked on together!"

The collaboration with Nayeon serves as the launchpad for BONIA's yearlong celebration of its 50th anniversary. Dato' Sri Daniel Chiang, CEO of BONIA Group, expressed enthusiasm about the collaboration, stating, "Nayeon's vibrant persona and authenticity resonate perfectly with BONIA's commitment to style, innovation, and individuality. We are thrilled to welcome her as our brand ambassador, embodying the essence of our 50th Anniversary celebrations."

This 2024, embark on a romantic pursuit with BONIA and Nayeon through a lineup of exciting collaborations, limited-edition releases and collectable pieces that reflect the brand's evolution over the past five decades, paying homage to BONIA's fashion legacy while redefining timeless elegance.

February 27, 2024 — Bonia Online
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